The award was presented at the ceremony on Saturday, 17 October 2026, at the Labadi Beach Hotel in Accra.
The recognition highlights Forms Capital's strategic approach to marketing, including the use of market
insights, effective marketing programmes and customer-focused initiatives to support business growth and
strengthen its position in Ghana's financial services industry.
For Forms Capital, the recognition represents an important milestone in its commitment to making financial
services more accessible, relevant and impactful for individuals, businesses and communities.
Commenting on the achievement, Ishmael Abbey, Head of Business Development at Forms Capital Limited,
said: "We are honoured to receive this recognition from the Chartered Institute of Marketing, Ghana. It
affirms our belief that marketing goes beyond promoting products and services; it is about understanding
people's needs, creating meaningful value and building lasting relationships with customers”.
“At Forms Capital, we continue to pursue innovative and customer-focused approaches that connect our
financial solutions to the aspirations of individuals, entrepreneurs and businesses. This award is an
encouragement to keep challenging ourselves, deepening customer trust and contributing to the growth of
the communities we serve. We are grateful to our customers, partners and dedicated team members whose
continued support and commitment make achievements like this possible”, he added.
Advancing Customer-Centred Financial Services
Forms Capital Limited continues to strengthen its approach to financial services through customer-focused
solutions, strategic partnerships and initiatives designed to respond to evolving financial needs. Its
marketing philosophy centres on connecting customers with relevant financial opportunities while building
trust, improving engagement and supporting sustainable business growth.
As the company advances its growth ambitions and prepares for its next phase of development in Ghana's
financial services sector, the CIMG award provides further motivation to deepen its commitment to
innovation, customer experience and responsible business growth.
The company recognises that sustainable success is built on a combination of strong strategy,
customer understanding, effective execution and the collective efforts of its people. This achievement
therefore belongs to the entire Forms Capital team, alongside the customers and partners who continue to
be part of its journey.